PriceRunner, a Division of ValueClick, is entering an exclusive partnership with Picsel, a mobile phone software provider which will provide PriceRunner with a mobile version of the website.
Consumers will be able to download the free application from pricerunner.co.uk or by sending a text to a shortcode, where the application will be sent back to the user; only standard data roaming charges. Users will see a full colour mini-version of PriceRunner.co.uk with full functionality to compare prices.
The service will launch in early quarter two and will be the first to market for a price comparison website.
Carl White, Chief Executive Officer of ValueClick Europe said
“By working with Picsel, ValueClick has realised our aim of delivering the world’s first free, mobile price comparison service. Picsel’s mobile platform is the best we have seen and our service can now be delivered to almost every major wireless device.
For the first time, consumers will be empowered to make purchasing decisions on-the-go whilst shopping on the high street. The alliance with Picsel represents tremendous scope for all the ValueClick businesses – not just for PriceRunner but for our other companies that focus on driving revenue for brands through digital advertising.”
Imran Khand, Chief Executive Officer of Picsel Technologies said
“Picsel is all about bringing mobile content to life. Our core philosophy is to drive innovation and empower people to change the way they work, live, play and share information. PriceRunner shares this vision, and together we are taking the first step to deliver purchasing freedom to consumers through their mobile devices.”
Gary Goodman, Marketing Director for ValueClick Europe has been given responsibility for developing ValueClick’s mobile strategy.
